Corporate spirit

Learning, innovation, development

Business philosophy

Integrity, quality, value

Value concept

Pragmatism, hardworking, innovation, cooperation, common progress, value sharing

Core values

One mind, one heart, common profits, affectionate, righteous, favorable

Corporate vision

To build the most competitive glutinous rice flour and deep processing enterprise in the country Construction planning

Construction planning

The company's medium and long-term development strategy: unswervingly implement the "4321" strategy and the "one body and two wings" strategy.

The "4321" strategy: namely, make use of the "four advantages" (the company's advantages in production capacity, brand, technology and finance), promote the "three innovations" (thinking innovation, product innovation and management innovation), achieve the "two changes" (shift the economic growth mode effectively to relying on high-tech products and terminal products), and achieve the "one goal" to achieve our vision as soon as possible, and build the company into the most competitive glutinous rice flour and deep processing enterprise in the country.

The "one body and two wings" strategy: with the leading product of glutinous rice flour as the main body, and high-tech products (glutinous rice starch, glutinous rice protein and peptides) and end products (leisure and convenience foods) as the two wings.